Channel Partner’s Role in Mobile Technologies

Cloud computing is hailed as the new revolution in computing technology. More and more IT software companies are coming out with cloud versions of their conventional software and flagship products.

The cloud is not the only buzzword in the industry though. There is mobile, apps, iPhone, and smart phone. Incredible as it may sound, I think that in the future, we would all have the one gadget for everything. As lap tops are still hard to carry and heavy with their considerable dimensions, smart phones like the ubiquitous iPhones and smart portable gadgets like the iPad is turning out to be the go-to gadget in times of boredom and also in idle times when a busy executive could be doing something productive.


partner profiling

Since the conception of the smart phones, applications or “apps” are no longer confined to a desktop computer. They are being used for all sorts of, well, applications be it to enhance productivity at work, help with household tasks to gaming. The business of the mobile apps just keeps growing and with the advent of the Google’s Android phones, Steve Job’s iPhone iTunes just met their match.

When vendors are directly offering these mobile software for their user directly, what then is the role of channel partners and does channel management service play a role?

Well I think channel partners and resellers are more focused on the hardware rather than the software. The iPhone’s exclusive deal with AT&T has definitely caused frustrations for their fans, including me, because of the level of service AT&T brings to subscribers. Dropped calls, low signal, and even the lack of signal are all complains of the customers who wish to own every new iPhone model that comes out.

Fortunately, smart phones are not limited to Apple. Motorola, for example, has a new channel partner program called PartnerEmpowerment. The different program levels reflect different sets of solutions each with requirements and benefits that fit the channel partner’s capabilities. Channel management service is needed to streamline Motorola transactions to ensure that both vendor and reseller get exactly what they want.

Partner Profiles—A Letter to a Parent Company

Dear Recruiting Parent Company,

Hello! I recently heard of your need to recruit new and reliable channel partners for your well¬-known distribution network. I am a retailer that is bent on increasing profits substantially in order to expand as an independent business. Your program offerings and other incentives really stand out and provide great opportunities to affiliates you carefully recruit, and I am very interested to become one of your members.

I know that you are currently considering a lot of partner profiles of companies bigger than I am, but I hope that you will not close your doors to me for I am very capable and competent despite my size. I reviewed your company’s profile and found out that we have a lot in common in terms of mission, vision, objectives and goals. Like you, I am very keen on detailed, excellent work. I always strive for quality and above-average productivity levels. We also share similar views when it comes to the quality of the design and implementation of channel management approaches such as partner relationship management and channel sales strategies.

Hopefully, through these partner profiles, you will be able to acquire the partners that you are looking for. After all, we all know that recruitment is not about the number of partners you get. It’s all about quality and competence, and the overall fit. It is important that all the members mesh well and complement each other especially when it comes to business goals, objectives, operations and strategies. This will ensure the prevention of conflict and a smoother road towards exponential revenue generation.

I will certainly be an asset to your channel distribution network. But more importantly, I truly believe in your mission and vision as a business. I am determined to work hard for you because I am confident about the genuine truth behind your good reputation. You can count on my loyalty if ever you decide to engage me in a mutually profitable business relationship.

Best Regards,

Competent Retailer