Getting to Know the Channel for Effective Partner Portals

It is important to understand and familiarize oneself with the parts of a channel before delving into the details of partner portals. Comprehending the true essence of the role of partner portals and keeping it streamlined depends on the knowledge and understanding of the parts and nature of channels. Here are the some of the basic components of a good channel distribution network for optimum management:


channel management solutions

• Big box reseller – Intermediaries that are interested in moving bulk volume instead of special services.
• Master Distributor – The kind of distributors that buy adequate amount of supplies from small-scale dealers.
• Buying Group – Loosely affiliated companies that buy products by the bulk from a distributor or manufacturer to benefit from discounts.
• Channel – A general term that refers to companies that are focused with sales and transporting goods and services down to end consumers. Often referred to as marketing or distributing partners and are alternatively known as sales network, sales channel, and channel clouds.
• Broker – Super intermediaries that are full of network contacts and negotiate deals, business relationships and sales between companies.
• Independent Representatives- Companies that provide sales services so that distributors will gain access to the local market. They also headline competing goods and services.
• Dealers – These are resellers that are authorized by vendors to provide customer support as well. Usually, dealers are independent companies involved in heavy equipment and machinery.
• Export Management Company – Independent sales brokers who work internationally and are dependent on the support from partner portals.
• Franchisee – They are provided with the license to sell another company’s products in a specified region.
• Catalog House – Groups that buy a specific line of goods that they specifically purchase from online and printed catalogs/
• General Line Distributor- Organization that buys and resells a wide range of different products.
• Hybrid Channel – A kind of channel that combines the different types of functions.
• Specifiers – They have specific influence on the product flow and specify opportunities. Examples are designers and engineers.
• Integrators – Provide consultation services to customers.
• Jobbers – Wholesalers that offer limited services