Partner Profile and Developing a Distribution Channel

Partner Portal

A lot of people have looked to distribution channels to improve the performance of their businesses, especially in the IT world. Channel management strategies are spreading like wildfire and it is mainly because of the relevant advantages it offers to those who use it. However, it is easier said than done for despite the simplicity of the idea, the development of a channel requires careful planning and execution.

It is no longer a mystery that a distribution channel is a way for a parent company or a product manufacturer to reach out to potential end consumers. It consists of distributors, dealers, sub-dealers, brokers—basically the entities that help reach customers. It can be just one organization relating to an end consumer, or many middle entities that increase the value of a network. It involves a variety of important processes such as channel recruitment which depends on a partner profile, and other programs.

Once everything falls into place and the network is ready to go, the next phase of qualifying the network begins. What some do not understand is that qualification is a vital part of the process because it is necessary for demonstrating the products and services offered to the market. In order to qualify, the following qualities must be present: (1) Ability to understand the customer; (2) In-depth, working knowledge of the goods and services being offered to the market; (3) Effective communication; (4) If applicable, adequate resources to perform Electronic Products Distribution, as well as a division that concentrates on the development of the channel and qualifying it.

However, before taking the plunge and developing a channel, one must understand a very important underlying principle which is maintaining a good working relationship with partners. That’s why experts constantly emphasize the importance of selecting the right ones with the help of a partner profile and a good channel recruitment process. Remember that it is critical to work for the partner, and in turn, parent companies will be rewarded with a continuous profitable enterprise.

Elearning – Path Towards the Future

We are seeing a lot of new developments nowadays regarding elearning. Several studies and forecasts all foresee that the electronic learning industry has nowhere to go but up. There are of course, two kinds, two aspects to this type of learning methodology.

First, there is technology-enhanced learning for academic purposes. This is an alternative to the usual classroom environment that each and every one of us born in these past generations is accustomed to. This is helpful to many students who lack the financial resources to afford traditional schooling that may also be too far from where they live. Virtual learning for academic purposes is usually for post graduate courses. However, there are now many online academies sprouting up that are focused on high school courses.

The second kind of learning pedagogy is for corporate development and training. Electronic learning is a great, cheap solution for companies for many reasons and situations. Elearning to train or orient employees on certain things can easily be distributed among all the staff and employees even if the company is split into many different far flung geographical headquarters. It is also a cheaper alternative to have a content expert share his or her knowledge through an online course as opposed to having the employee attend a seminar or be a permanent trainer for the company. Business predictions see virtual learning conquering new markets in Asia after five years. Currently the new method of learning is already doing well in the United States and is developing and expanding in the European countries.

There are still issues regarding the acceptance of elearning. Some people still feel that it is not as adequate as the traditional classroom type of learning. Some companies do not credit electronic learning courses in the resume of prospective employee applicants. However, the phenomenal practicality of virtual learning cannot be dismissed by any smart person or businessman especially in this time of global economic recession.