Monday, October 25, 2010

Channel Partner’s Role in Mobile Technologies

Cloud computing is hailed as the new revolution in computing technology. More and more IT software companies are coming out with cloud versions of their conventional software and flagship products.

The cloud is not the only buzzword in the industry though. There is mobile, apps, iPhone, and smart phone. Incredible as it may sound, I think that in the future, we would all have the one gadget for everything. As lap tops are still hard to carry and heavy with their considerable dimensions, smart phones like the ubiquitous iPhones and smart portable gadgets like the iPad is turning out to be the go-to gadget in times of boredom and also in idle times when a busy executive could be doing something productive.

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partner profiling

Since the conception of the smart phones, applications or “apps” are no longer confined to a desktop computer. They are being used for all sorts of, well, applications be it to enhance productivity at work, help with household tasks to gaming. The business of the mobile apps just keeps growing and with the advent of the Google’s Android phones, Steve Job’s iPhone iTunes just met their match.

When vendors are directly offering these mobile software for their user directly, what then is the role of channel partners and does channel management service play a role?

Well I think channel partners and resellers are more focused on the hardware rather than the software. The iPhone’s exclusive deal with AT&T has definitely caused frustrations for their fans, including me, because of the level of service AT&T brings to subscribers. Dropped calls, low signal, and even the lack of signal are all complains of the customers who wish to own every new iPhone model that comes out.

Fortunately, smart phones are not limited to Apple. Motorola, for example, has a new channel partner program called PartnerEmpowerment. The different program levels reflect different sets of solutions each with requirements and benefits that fit the channel partner’s capabilities. Channel management service is needed to streamline Motorola transactions to ensure that both vendor and reseller get exactly what they want.

Monday, September 13, 2010

Partner Profiles—A Letter to a Parent Company



Dear Recruiting Parent Company,

Hello! I recently heard of your need to recruit new and reliable channel partners for your well¬-known distribution network. I am a retailer that is bent on increasing profits substantially in order to expand as an independent business. Your program offerings and other incentives really stand out and provide great opportunities to affiliates you carefully recruit, and I am very interested to become one of your members.

I know that you are currently considering a lot of partner profiles of companies bigger than I am, but I hope that you will not close your doors to me for I am very capable and competent despite my size. I reviewed your company’s profile and found out that we have a lot in common in terms of mission, vision, objectives and goals. Like you, I am very keen on detailed, excellent work. I always strive for quality and above-average productivity levels. We also share similar views when it comes to the quality of the design and implementation of channel management approaches such as partner relationship management and channel sales strategies.

Hopefully, through these partner profiles, you will be able to acquire the partners that you are looking for. After all, we all know that recruitment is not about the number of partners you get. It’s all about quality and competence, and the overall fit. It is important that all the members mesh well and complement each other especially when it comes to business goals, objectives, operations and strategies. This will ensure the prevention of conflict and a smoother road towards exponential revenue generation.

I will certainly be an asset to your channel distribution network. But more importantly, I truly believe in your mission and vision as a business. I am determined to work hard for you because I am confident about the genuine truth behind your good reputation. You can count on my loyalty if ever you decide to engage me in a mutually profitable business relationship.

Best Regards,

Competent Retailer

Finding Good Sources for Better Learning


I learned a little bit today about authoring tools that could substitute a cost effective training solution which are used by companies. There are actually good tools that are free on the net.

Besides Google Docs and other Google collaborative tools which I always depend on, there are actually a lot of other applications to around the net to improve my study through electronic learning. As a student, I really didn’t like studying alone before so I thought maybe I should find some people on the net that can help me or perhaps be my online co-learners. This is when I stumbled upon a lot of applications that I could use as back up in the lessons that the cost effective training solutions have been giving us, the employees.

Applications like Audacity and Talk Shoe are quite convenient to use. The fact is elearning authoring tools like these are hard to come by nowadays especially with a lot of learners thinking that they should just solely rely on their system. Many reviews and reports on electronic sites claim that using applications like Audacity, which its main feature is using podcasts for learning, and Talk Shoe, which uses an older approach to learning through a radio-inspired program, actually works good for general learners and also enhances learning for specific types of learners like the audio learner.

Another application which only a few people make use of is Dimdim. Youtube of course is the largest video site out there but Dimdim keeps everything on the learning side. This application is good for video conferences and actually outplays some of the big names in the internet like Yahoo, Google and Skype when it comes to hosting videos conferences. For learners who live far away from each other or from their online lecturer’s not only is Dimdim a good substitute for places like Skype but also a good and convenient way of learning through video and at least a lot easier to search in as compared to the video jungles of YouTube. I can say that I won’t even need to take those cost effective training solutions the company is force feeding the employees.

Generally when I get lost in lessons, there are sites like Wikispaces that I go to for a mini research on the lesson but then visiting forums and other online communities proved to be more useful in terms of gathered data. There are many other elearning authoring tools out there that may be useful to the type of course you have especially those which goes beyond words in order to study. Have you tried searching for it?

Monday, August 30, 2010

About Sudden Cuts and Conflicts

I really don’t know much about channel management or partner portal. The only thing I do know about them is that basically they help the managers and the company organize the people around them.

As an ordinary employee, I shouldn’t be concerned with what the management specifically does since I should be busy with my own work. But when I think about it, perhaps I really should be. After all, whatever they’re going to look at or use or decide or even experiment on would most likely affect nobody else but me. So whether or not they decide to use partner portals, channel management or whatever they agree upon using means that I shouldn’t get involved but I’ll be affected anyway. Really, the points of authority.

I remember reading about the conflicts that happen with channel management on direct selling agents. Considering some companies, it’s really easy for them to cut out the middleman when they already think that the direct selling method isn’t suitable anymore for them. It’s really easy for them to slowly dis-intermediate then all of sudden they lean on eBay. Some companies are really sneaky when it comes to this because they’re already cutting channels, you’ll feel it coming but you can’t dodge it anyway.


What I do like about management is that some of them really make life easier. I remember a friend of mine always boasting about when he wins their small internal contests. In a way, that kind of management boosts the morale as well as the performance of the employees without the danger of suddenly cutting the agents channels out of nowhere. I think agents sell better when they feel like they can do anything, especially if the company lets them feel that way through promotions, contests and even small get-togethers.

Maybe I should start being more optimistic about the management or, more importantly, about myself. It’s hard to fight stress nowadays and it’s even harder when I am afraid of getting my channel cut suddenly. I do wish the management would give me something to look forward to or maybe even something to would boost my morale. In that way, maybe I can sell any product they would give me.

Videogames as ELearning Software Solutions

Perhaps one of the most underestimated learning opportunities, and mainly shunned upon, by parents and teachers is the value of videogames. Of course there are age brackets when it comes to games; however, the fact that games sharpen the mind’s flexibility and the brain’s response time should always be taken notice. I think it has been ages ago since videogames have been used to let children absorb knowledge and be creative about it. Some companies which focus on elearning software solutions may actually use this kind of tactic.

I still remember those pretend laptops which toddlers use in order to learn their ABCs and 123s. It even has sound to back it up, which of course is followed by these kids who re-mumble it per syllable. Some of these kinds of games become more visual by the upgrade. A good example for this would probably be my baby cousin’s educational toy. He uses this kind of technology to learn his basics with his favorite letter being G while a giraffe eating some tall tree in Africa appears on the screen.

The case maybe different for adults but basically, at its core, it is just really the same thing. E-courses teach just like that, to be exact. Parents and other grown ups understand there are some inappropriate game which children use like shooter games and some role playing games.


Although as the case maybe, through the course of adapting better ways to produce learning materials and games which children both enjoy and learn from should be developed more. And this is more so since videogames are usually on a play alone basis. In videogames there will be objectives to be determined; missions to be cleared, strategies to be used and levels to be reached. Mental self-discipline and as well as a little determination would be required to finish the task. Focus and concentration is also observed and trained through this.

Children will always remember the games they play and thus could be an effective strategy if just given the proper attention and creativity. I say this because educational games are always branded as boring when, on the other hand, these games need not be boring since that’s the developer’s job. If such an obstacle and brand is cleared, it may be that gaming electronic courses can be one of the main pavement of elearning software solutions in the future.

Sunday, August 15, 2010

Industries Reliant on Partner Portals

Recently, I have observed the growing number of companies that are relying on partner portals. I understand that they really are important and the production and exchange of information between parent companies and their associates however I also think that it’s absurdly difficult to rely on just that. I also think that big companies who ally themselves with significantly much smaller ones not much to gain. Banks are a good example for these types. After all, it is almost a requirement to them today that they have to get the right information they need to carefully calculate their next move. Experimenting is not so bad but I learned that it may also cost you.

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channel management solutions

I learned this from my brother. He is an associate manager of a bank in the city which is aiming to expand and experiment applying their type of business on the countryside. They found themselves some good small time banks to exchange information with so as to know how to determine the cost they are going to invest in their little experiment. Months later, the result was a negative sign for them since their bank system needed a minimum number of clients and customers who were not available on the countryside they chose. Of course, the other small time banks they traded information with now knows a lot about the business on the city, and I wouldn’t be surprised if some of those banks suddenly aimed to expand their business in the city.

Some start-up marketing companies are also not an exception to this. Those marketing companies who want to do their business on different channels always had the problem of transferring from one channel to another; especially since some of them really don’t have much flexibility in their system to begin with. Plus if these companies don’t have partner portals or channel management of some sort they often end up on channel conflicts. I remember a close friend of mine often getting angry for having competition over the same prospect with people from the same company. This just goes to show that companies in the industry of marketing and banking are becoming more and more dependent on technology.

Thursday, August 5, 2010

Elearning and the LMS

Stepping back nine or ten years ago, most companies in any field looked up to a learning management system to resolve any particular business problems they had. And it was, at that time, a right business decision. LMS was the type of system which the trainers, trainees and technicians can rely on as it could be said that it was a can do it all machine when it came to work training. Internal organizations would flow nicely after the way the LMS changed the training programs of the company.

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corporate learning solutions

The strategies used by most LMS are logical and reasonable ones however there was a rather huge amount of costs at hand whenever the strategy was called for. The plan always entailed a solid corporate commitment of resources, energy, costs and time which only a handful of organizations can successfully hold on to the strategy. The problem could be solved but the weight of it would take its toll later on the company asset which was used.

Most of the companies who couldn’t uphold the system anymore would resolve to manual training or any other form except the one which would use the learning management system. This turned out to be an ace card for those companies who can afford it. However, it was only a matter of time for some since upgrades were rather demanding.

So, when did companies started using elearning more than the conventional learning system? The truth was that no one arrangement can solve it so a series of lectures, lessons and trainings both individually and by group were done online. Interactivity also became a trend so as to employ fewer trainers. Business organizations started to change and evolve internally eventually developing its talents more and more until the changes reach its core operations. When there were enough workers with specific talents, it was time to expand.

When this trend became almost conventional, small businesses also thought that the LMS was just part of a solution and not the solution itself. Thus, the employment of various techniques in training became more diverse and creative than ever before.

Thursday, July 22, 2010

At the beginning, elearning software solutions were especially designed and created for learning institutions like schools and colleges. Throughout the years, educators have observed the evolution of students which gave rise to different and more complex needs. It was necessary for them to come up with a solution that keeps up with this change by combining learning and technology.

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learning management system

Elearning is an ideal innovation, and educators were spot-on with the mash up of lessons with technology. Students, who are now stifled by a traditional classroom set up, and all its restrictions and limitations, are drawn to this new method which features a more customized, convenient, and easier learning experience. The increasingly more engaging courses appeal across generations and learning styles, making it the favorable option for acquiring new knowledge and skills.

Corporate training and your usual learning in school is not all that different, if you think about it. In a way, you simply take an academically prepared person into a work setting and enhance the knowledge and skills he or she already possesses. The development of a company’s workforce is a vital component of a successful business operations strategy because employees comprise the whole corporation. Each person should be an asset so as to provide the company with a stable base to take on the challenges and problems of their respective industries.

Old training methods were also done in a classroom setting, complete with lecturer, notes—the works. However, educational institutions aren’t the only ones equipping themselves for the more competitive market of today. Corporations have to join the bandwagon if they too want to succeed nowadays. This is why it is inevitable that various corporations have taken an interest in elearning software solutions. The more efficient, cost-effective and convenient learning delivery method contributes to improved business operations and more well-prepared employees.

Monday, July 19, 2010

Letter to Partner Profiles

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Dear Partner Profiles,

Hello! We’ve only been recently introduced, but I hope that we can work together to fulfill the ultimate goal of profitability and success. When I was told that you and I will be working together, I was ecstatic because your reputation speaks for itself. I am made aware that your role in partner recruitment is truly significant, and I commend your contribution to many businesses’ accomplishments.

I know that you can provide me with the most important details and information regarding my potential partners, so that I may compare and contrast their qualities against mine to ensure suitability. I hope you don’t mind, but I am very particular when it comes to my channel management strategies, so I’ve taken the liberty of outlining my expectations from you so that we can ensure the success of our joint endeavor.

I am painfully aware of how important it is for potential partner qualities to complement mine, so I’ve done some self-assessment and identified some key information that I believe I should know about my future affiliates for effective decision-making. They are the following: business processes, strategies, operations, marketing and sales capabilities, objectives, philosophy and vision. I hope that you can accommodate me by providing me with the information I need so that I can successfully accomplish the task of channel partner recruitment.

Recruitment is probably one of the most critical components of a channel management strategy because it involves the acquisition of quality partners for a channel distribution network. It doesn’t matter how many partners I have. As long as I have a reasonable collection of affiliates who are competent and complement my qualities as a company, then there is little room for failure. Partners are, after all, very important because they are the ones who transport my products and services to my end consumers.

Thank you very much for your time, partner profiles. I am looking forward to working with you very soon.


Best Regards,
Recruiting Parent Company

Thursday, July 15, 2010

Saved by the Partner Portal

My friend and I were talking about how channel cooperation worked for us. And as the discussion went on, I noticed that most of our collaborations were only possible because the company we worked for had a partner portal. Somehow having partner portal allows us to do our job in a harmonious and strategic way as compared to how we did our work before.

I remember having trouble over the same prospects and arguing about who would take the target and who would find another prey although basically we were from the same company. When I was still a direct seller for our company, my friend who was somehow part of the managing team of the indirect selling force usually reported to me on our free time that we had the same target. Meaning to say, there was a channel conflict occurring outside of the original arrangement. This also meant that the boss had to change the channel management solution service he just ordered. He was quite furious, more or less.

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channel partner strategy

Still, with the company growing by the end of last year’s third quadrant, all of a sudden the company had three additional partners. It was good news the company was growing and having more partners but I would have really like the company to be smaller than it is now. Why? This only means one thing to me: bigger competition with the same tactical performance.

While the number of people who I had to share my work with grew, meaning an easier sell sometimes but not all the time, the number of people who I had to avoid bumping into also grew. Needless to say, we were not managed carefully and precisely. I had several troubles of the same kind I mentioned before until the management thought that if they also shared their processes of management with their partner, perhaps selling different products in the same location would not have been a bother.

In the end, creating a portal which shared management and allocation data and not only sales information proved to be more than effective for our company and its partners. I should really be more appreciative of what technology brings.

Saturday, July 3, 2010

The New Trend in Channel Marketing

It was a boring lunch break so my friend in the marketing slash web development section of our company decided to strike a conversation about partner portals.

According to what he has observed in the online marketing scene, social media or the so-called web 2.0 apps changing the consumer’s behavior. Since channel tactics have to adapt in the changing scenarios of the time, this also means that marketing channels have to be dynamic and flexible in order to face whatever circumstance. And nothing makes it easier for companies to acquire, use and rethink their strategies than through partner portals.

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partner profiles


I thought, maybe he was right, although I didn’t want to admit too quickly and adamantly since I was a small time manager for marketing channels in my previous company.

It’s been almost a golden rule that marketers like me should always integrate these kinds of technologies in their websites to improve their product development, channel partnership, branding, etc.

It then struck me that there really is nothing permanent in this world. Businessmen like my other friends in the company always talk about what’s going to be obsolete, and how hard for traditional sales techniques, local sales territories and named accounts are playing a digressive role in marketing. Everything’s just going to the internet. You buy, sell, and resell with a flick of the house as fast as a click.

Blogs, Facebook and Twitter accounts can be used by channels to provide additional service to their customers. They can reply almost immediately and at no additional cost if the customers have questions about a certain product and then, in turn, the customers will present a positive appraisal of the product and extra service incorporated. One can say that it’s a virtual word-of-mouth marketing.

I think the most important advantage that social media fashioned is the effortlessness and competence of communication. In every partnership or relationship, be it vendor-partner, partner-customer, or vendor-customer relationship, the most essential characteristic is the capability to communicate problems and solutions to make way for a give and take relationship. After all, not just because the sellers have the product means that they also have control over the selling situation.

Monday, June 28, 2010

Elearning Online Tools for Teachers

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Searching for innovative tools and resources could be a daunting task for teachers. The number of new resources available can be quite overwhelming as there are probably more software and applications coming out than what the market needs. I’ve compiled this list of tools that I think are quite helpful especially for elearning online classes.

Online Presentations
Camtasia – Camtasia is a screencasting application where you can record audio while also recording the activities happening on your monitor. This is a great screencasting program because after you’ve finished the presentation, you can actually edit the recording. You can use the application’s tools to focus on specific areas on the screen where the attention should be. You can even clean up the audio to make your presentation more professional sounding.

Edmodo – Edmodo is an online platform where teachers and students can meet virtually. It’s a free learning management system (LMS) but it’s simpler and more user-friendly that the average LMS.

Online Interactivity
Buzzword – This is a cloud-based or Software as a Service application wherein students can collaborate online. The application is like any desktop publishing software but the great part is, you can access your projects, spreadsheets, documents anywhere in the world.

Peer Review
Mindomo – Mindomo is another application using cloud computing. The program aims to link your peers together to brainstorm. The service has a free basic package and the premium package can be access for a small fee every month.

Fix8 – Teens would love this free application. Students can talk to each other through avatars that they can customize. This would certainly be a very engaging interaction because of the fun element. All you’ll need is a webcam for this.

Feedback Tools
Turnitin.com – Students can check their papers against the website’s archived database. They could check for authenticity and creativity of their work.

Elearning online solutions like these are great in improving interactions between students and teachers. There are free versions too so you don’t really have to spend additional money to get quality applications on the web.

Thursday, June 17, 2010

How to Ensure a Successful Elearning Online Webinars?

Webinars that I’ve attended have increasingly been enjoyable and highly educational. I think the difference is in the techniques employed by the speaker as well as the technology they use. I’ve set out to outline the factors that contribute to a well rounded elearning online webinar experience.

Technology
The most annoying thing about a webinar is when you can’t even log in. Technical difficulties are not uncommon but when the webinar is live and you can’t get in, you’re bound to miss the first part.

These webinars are mostly offered for free. In most cases they are promoting a product or are short versions of the paid web seminars. In these events, technical issues can be forgiven but when webinars are paid, there is high level of expectations to be met.

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elearning development

One technology used in a webinar is a screencast. This is a helpful tool especially if the webinar is for introducing new software or a class on how to use a certain application. The speaker also uses a webcam sparingly to connect with the audience online.

Content
For content, there is really no significant difference in content for webinars and the traditional seminars. Generally, using screencasting, you can upload slides you’d normally use in a usual seminar.

Like the traditional seminar, the one thing you must do is to always engage the audience. Experts say that an hour on the webinar is all the audience can take so you might want to break down your webinar into parts to prevent the audience from being bored or distracted.

Style
The webinar’s success is ultimately up to you. Every speaker is different in terms of style. One thing, I would say is keep your audience engaged by giving variety. In asking questions for example, why not take a poll? Be sparse with this as the audience might get bored. Adding live video might be tricky as not all the audience have fast internet connection. It might break their feed or worse, cause their computer to hang.

Elearning online webinar experiences can be quite fun as well as educational. It just depends on the speaker’s strategy and style.

Thursday, June 10, 2010

Do You Have a Channel Steward?

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Ensuring successful channel management solutions actually depends on more important things. Its success is not just reliant on how you implement it and what kind solution you choose to use. A big portion of its success is dependent on how you manage and lead the channel and oversee the use of the solutions and strategies through an effective channel stewardship. But what is channel stewardship?

Channel stewardship may seem unfamiliar at first, but think about it. It has in fact been around for a long time—even longer than the channel management solutions that you see and hear about online. A steward is defined as an entity that gets things done on his own volition which creates a condition that coaxes others to accomplish tasks as a group for the best interest of the group. It involves a lot of subtle actions such as arranging, influencing, informing, measuring, compensating, exemplifying, influencing and so many others that lead down to the alignment of the whole channel distribution network toward the end consumer. In a way, you can perceive this concept as governance—one that is executed with the consent of all members concerned for the enjoyment of mutual benefits. Channel stewards are in fact leaders in an industry. They are the ones who are willing to think out of the box and take risks by breaking free from old paradigms and embracing fresher and newer paths and ideas. So who should be the channel steward?

The responsibility is open to everyone in the channel. Manufacturers, wholesalers, retailers—everyone! Any member can become the channel steward. Big players usually have an easier time making a go for it, but keep in mind that size isn’t really that essential. What truly matters it stepping up, setting aside corporate ego, defining the role, and assuming the responsibility before anyone else does.

If you’re gunning for a successful channel distribution network, then rethink your battle strategy. In fact, find out if you have a leader—a steward—because if you don’t have one, then you will most likely fail. Will you step up to be your channel’s steward?

Thursday, June 3, 2010

Enhance Skills and Career and Retain Employment with Elearning Training Solutions

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The IT industry can be very competitive especially since technology continues to advance and evolve. This means that professionals must continuously brush-up their existing skills and acquire new ones with regards to the new updates or software versions released in the market. Moreover, there is increased pressure to retain employment especially since the economic situation has been forcing corporations to lay off massive numbers of employees. An IT professional’s best chance of keeping his or her job is to avoid being outdated. It is a great idea to make use of elearning training solutions and take online elearning courses to enhance skills and other capabilities.

The flexible schedules of learning modules and the inexpensive elearning training solutions make these online computer based learning experiences extremely popular amongst the corporate training community. However, the most important benefit of elearning is the fact that learning can be customized according to individual needs, level and pacing. In addition to that, learners are solely responsible for their learning experience which increases their sense of responsibility. These electronic learning courses are designed and created by expert professionals. The courses prepared via assessment mechanisms and offered to users through various means such as online books, videos and so on.

IT professionals can further their education, enhance their careers and increase the likelihood of retaining their jobs by using elearning training solutions and benefiting from online courses. The high quality content, assessment tools and exams in combination with features of efficiency, convenience and ease make electronic learning a welcome alternative to training and learning. It is definitely the ideal option for those who wish to go further up the career ladder without having to sacrifice time and effort in the process. For today’s turbulent economic climate, it is imperative that people take the initiative to do everything that they can to stay employed to weather the tougher financial times.

Getting to Know the Channel for Effective Partner Portals

It is important to understand and familiarize oneself with the parts of a channel before delving into the details of partner portals. Comprehending the true essence of the role of partner portals and keeping it streamlined depends on the knowledge and understanding of the parts and nature of channels. Here are the some of the basic components of a good channel distribution network for optimum management:

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channel management solutions

• Big box reseller – Intermediaries that are interested in moving bulk volume instead of special services.
• Master Distributor – The kind of distributors that buy adequate amount of supplies from small-scale dealers.
• Buying Group – Loosely affiliated companies that buy products by the bulk from a distributor or manufacturer to benefit from discounts.
• Channel – A general term that refers to companies that are focused with sales and transporting goods and services down to end consumers. Often referred to as marketing or distributing partners and are alternatively known as sales network, sales channel, and channel clouds.
• Broker – Super intermediaries that are full of network contacts and negotiate deals, business relationships and sales between companies.
• Independent Representatives- Companies that provide sales services so that distributors will gain access to the local market. They also headline competing goods and services.
• Dealers – These are resellers that are authorized by vendors to provide customer support as well. Usually, dealers are independent companies involved in heavy equipment and machinery.
• Export Management Company – Independent sales brokers who work internationally and are dependent on the support from partner portals.
• Franchisee – They are provided with the license to sell another company’s products in a specified region.
• Catalog House – Groups that buy a specific line of goods that they specifically purchase from online and printed catalogs/
• General Line Distributor- Organization that buys and resells a wide range of different products.
• Hybrid Channel – A kind of channel that combines the different types of functions.
• Specifiers – They have specific influence on the product flow and specify opportunities. Examples are designers and engineers.
• Integrators – Provide consultation services to customers.
• Jobbers – Wholesalers that offer limited services

Thursday, April 29, 2010

Partner Profile and Developing a Distribution Channel

A lot of people have looked to distribution channels to improve the performance of their businesses, especially in the IT world. Channel management strategies are spreading like wildfire and it is mainly because of the relevant advantages it offers to those who use it. However, it is easier said than done for despite the simplicity of the idea, the development of a channel requires careful planning and execution.

It is no longer a mystery that a distribution channel is a way for a parent company or a product manufacturer to reach out to potential end consumers. It consists of distributors, dealers, sub-dealers, brokers—basically the entities that help reach customers. It can be just one organization relating to an end consumer, or many middle entities that increase the value of a network. It involves a variety of important processes such as channel recruitment which depends on a partner profile, and other programs.

Once everything falls into place and the network is ready to go, the next phase of qualifying the network begins. What some do not understand is that qualification is a vital part of the process because it is necessary for demonstrating the products and services offered to the market. In order to qualify, the following qualities must be present: (1) Ability to understand the customer; (2) In-depth, working knowledge of the goods and services being offered to the market; (3) Effective communication; (4) If applicable, adequate resources to perform Electronic Products Distribution, as well as a division that concentrates on the development of the channel and qualifying it.

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However, before taking the plunge and developing a channel, one must understand a very important underlying principle which is maintaining a good working relationship with partners. That’s why experts constantly emphasize the importance of selecting the right ones with the help of a partner profile and a good channel recruitment process. Remember that it is critical to work for the partner, and in turn, parent companies will be rewarded with a continuous profitable enterprise.

Thursday, April 22, 2010

Elearning – Path Towards the Future

We are seeing a lot of new developments nowadays regarding elearning. Several studies and forecasts all foresee that the electronic learning industry has nowhere to go but up. There are of course, two kinds, two aspects to this type of learning methodology.

First, there is technology-enhanced learning for academic purposes. This is an alternative to the usual classroom environment that each and every one of us born in these past generations is accustomed to. This is helpful to many students who lack the financial resources to afford traditional schooling that may also be too far from where they live. Virtual learning for academic purposes is usually for post graduate courses. However, there are now many online academies sprouting up that are focused on high school courses.

The second kind of learning pedagogy is for corporate development and training. Electronic learning is a great, cheap solution for companies for many reasons and situations. Elearning to train or orient employees on certain things can easily be distributed among all the staff and employees even if the company is split into many different far flung geographical headquarters. It is also a cheaper alternative to have a content expert share his or her knowledge through an online course as opposed to having the employee attend a seminar or be a permanent trainer for the company. Business predictions see virtual learning conquering new markets in Asia after five years. Currently the new method of learning is already doing well in the United States and is developing and expanding in the European countries.

There are still issues regarding the acceptance of elearning. Some people still feel that it is not as adequate as the traditional classroom type of learning. Some companies do not credit electronic learning courses in the resume of prospective employee applicants. However, the phenomenal practicality of virtual learning cannot be dismissed by any smart person or businessman especially in this time of global economic recession.

Tuesday, March 9, 2010

Choosing from a Group of Intimate Small Hotel

My family and I are planning a vacation to Barbados this coming summer, but we all agreed that since times are a lot tougher because of the economic downturn, we would all settle for a good quality, but cheaper establishment on the island. After all, my family and I are not the sort who’d be choosy when it comes to accommodations. We just want it to be comfortable, clean, and most of all affordable. We just really, really want to enjoy the place and experience it at least once in our lives.

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When I was researching cheap hotels in Barbados on the internet, I encountered a useful bit of information about a non profit organization comprised of almost every small hotel Barbados. This group is called the Intimate Hotels of Barbados and was formed eight years ago. There are about 50 properties in the group, offering about six to 61 rooms in seize, and they offer excellent quality and cheap accommodation for visitors who want to enjoy the exclusivity of the island. The limit for a small hotel Barbados to be a part of the group is to have at the most 75 rooms. Unlike the far larger properties with their star and diamond ratings, these hotels rely on their intimacy, excellent service and affordability.

According to the internet, the hotels in this group offer well-equipped, air conditioned rooms with cable television and internet connection. There are a lot of other basic facilities and services that are uncommon on the island, but are notably cheaper. Some of the hotels have their restaurants and bars, and most have swimming pools.

The important information I gathered was that these hotels are more likely to be family friendly than other lodgings on the island. Plus, the staff members are eager to provide top-class service to guests.

At least now, thanks the Intimate hotels of Barbados I can peruse a list of places where my family can book reservations to enjoy a sunny holiday in the Caribbean.

Do Former Teachers Make Good Elearning Instructional Designers?


As a successful instructional designer for elearning solutions (or at least I think I am successful enough since I’ve already made a steady and fruitful living out of this career), this question has been asked of me many, many times before. This is of course because I was a former teacher myself. I loved teaching even before I went full time. But of course, teaching was not as lucrative as I would have hoped.

I got into instructional design completely by accident or completely by a twist of fate. It was back when I got a freelance teaching gig at a business seminar that got me some connections which referred me to freelance instructional design gigs. I was successful at it and I found it to be very lucrative, so I went full time.

So what are the characteristics of a former school teacher that is applicable to an instructional designer? Everything. Instructional design for elearning solutions is basically just creating a program course that will help teach a lesson or a field. Therefore, the rules that determine whether the training or teaching method is effective or not are the same and applicable to both. This is why a lot of instructional designers started out as teachers. But of course, this is not an iron clad law. However, it is a trend.




There are some skills for instructional design however that you can’t learn as a teacher. Translating the teaching method into software frames for example is quite a challenge on its own. However, learning that while being unfamiliar with the software itself makes it nearly impossible. Hence, one thing that a teacher must have in order to be able to cross into an electronic learning career is familiarity and adequate or relative mastery of the software tools for e learning design.

Thursday, March 4, 2010

Reviewing the Significance of a Channel Partner Portal

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It is no secret that shifting a business’ focus on channel sales to make it work for their bottom line is the best way for companies to increase their revenue generation and ultimately survive the economic depression that has plagued the global market for some time now. But this mere shift is not enough to guarantee any positive effects. In actuality, effective channel management is the real secret to this endeavor’s success.

A channel partner portal plays a big part in channel management because this strategy involves a lot of business relationship building and maintenance, communication and collaboration. All of these are vital for the success of any partnership because the successful integration of all these factors into the system can guarantee desirable results.

A partner portal comes into the picture in collaboration and communication. The resulting collaboration through the use of this comes in the form of exchanging sales leads, generating quotes, taking orders, order fulfillment, partner support, programs, patches and update downloading as well as a source to obtain necessary documents and marketing materials. Without a portal, these linked businesses wouldn’t be able to function properly and thus lack the ability to perform well.

This is why it is extremely important that a partner portal exists for a channel. When a network of partners continues to grow, managers would have to invest in the right tools and programs so that partners can be managed well. The more partners there are the more businesses would require assistance and support. These portals can significantly reduce problems and improve the channel management for the benefit of the entire network.

Similarly, it is crucial that they are maintained and updated regularly. One of the worst things that can happen to a distribution network is if the platform for their communication and collaboration is not functioning well. A faulty system disrupts the momentum of work and eventually leads to inadequate ROI and revenue generation.

So if ever you decide that your business needs partner relationship management, never fail to consider the tasks that must be accomplished in order to launch an effective channel partner portal that can be the reference point for all members so they can have equal access to resources, news, programs and other relative information that can benefit everyone as a whole and individually.

Wednesday, February 3, 2010

Before Partner Relationship Management Software

What did companies and organizations do before the creation of partnership management software tools? In the past companies were a lot more complacent when it came to their partnership management. Of course, there were already several strategies and methods in place back in the day. But these were crude. The crudeness is understandably so. Back in the day, the global market is not as fully integrated as it is today. Companies are more for expansion than for partnership.

channel management

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What where the tools that were used for partner relationship management in the past? Companies used to rely on basic methods for their PRM. They also formulated these processes on their own. It is basically a hit and miss, trial and error activity for getting to the right process of PRM. The tools that were used were pretty basic. Basic spreadsheets for keeping track of everything were employed. Communication was mostly done by phone if not through email. These were crude times. However, as times changed, so did PRM. The advent of the internet created e-commerce. And this eventually lead to the sophisticated Partner Relationship Management software systems that we know of today.

One can find a hard time imagining those days when PRM software was so crude. That is because back then, the internet was not fully integrated to business. But now, it is indispensable. Partner Relationship Management Software is a key factor to the running of large channel clouds.

As time goes by, a business, especially those in manufacturing electronics, will inevitably grow its partner lists. As partner channels become more complex, it is harder to keep track of all the data of shipments, marketing, sales, etc. The necessity for streamlining of Partner Relationship Management was the mother of PRM software invention. And in this increasingly integrated business environment, it is indispensable.

Amazon 4Q profit climbs 71 pct on strong holidays

Tuesday, January 26, 2010

8 Factors to checked when providing E-learning Environments

How to Establish and Provide an e-Learning Environment:

Eight Factors to Consider

Colleges, universities, and corporate organisations that wish to develop an e-learning strategy and develop e-learning teaching and training practices need to consider and address eight closely interrelated elements. A successful alignment of these elements is required to establish a successful e-learning environment.

1. Organisational Culture

In the first instance there is probably an existing learning culture and existing learning methods in place. This is the status quo with which all stakeholders are familiar and comfortable. Introducing technology into learning challenges this comfortable status quo and requires culture change. It requires key stakeholders teachers, managers, and learners to think differently and behave differently. Changing the status quo is always difficult. This is a key challenge.


2. e-Learning Maturity and Strategy

Organisations and individual stakeholders are at varying levels of maturity, awareness and openness regarding the use of technology in learning.

Amongst the stakeholders there can be 'blockers' and 'champions'. The attitude of the key decision makers is crucial. If a key decision maker is a champion, then it is easy to proceed and vice versa. Sometimes the champions come from unexpected sources. If champions from any source are supported when they create 'small-wins', this can act as an example for others and in this way helps to advance the use of technology in learning in other areas.

An e-learning strategy within the context of wider learning and training strategy will be enormously helpful. It will be put in place if and when the organisation and key stakeholders recognise the many issues to be managed in introducing technology into learning.


3. Resources

If an organisation wants to use technology to facilitate learning in any serious way, this will demand resources. It will require time, it will require that expertise be developed or found and it will require the investment of money and technological infrastructure. Successful e-learning initiatives tend to involve dedicated resources (personnel, budget, technological infrastructure and time).


4. Technology

Information and communication technology is evolving. This change has the potential to revolutionise :

- How people can learn
Where people can learn
- When people can learn
- Who can learn and who can teach

Teaching that takes full advantage of technological possibilities tends to move in the direction of being more learner-centric. The learner has more autonomy to drive his/her own learning. The teacher still has a hugely important role as the learning guide and facilitator.

The boundary between knowledge management and instruction is becoming blurred. If the purpose of learning is to enhance business performance (training within an organisation) there are many ways to support people's business performance by giving them access to the relevant information in the midst of their work as they need it, rather than removing them to a classroom. 'Help' functions can evolve to become sophisticated sources of guidance as people work.

The early years of e-learning have involved the creation electronic information based courses often followed via a Learning Management System or via the Internet. Interactivity in such courses is typically in the form of human-computer interactivity such as a quiz or drag and drop' exercises. These courses are most beneficial if blended with more traditional classroom learning involving human contact. Some subjects are probably more amenable to the e-learning environment than others, although this point is often debated.

Web 2.0 technology facilitates new types of human-human interactions and is supporting newer e-learning initiatives which focus less on content and more on collaborative knowledge sharing and creation, thus facilitating new methods of teaching and learning. For this to be successful in an organisation managers, learners and teachers need to become sensitised to its potential, negotiate significant culture change and learn how to use the new tools for learning.

The quality of technological infrastructure and of technological expertise will crucially affect any e-learning endeavour in an organisation. Issues of compatibility are crucial. The choice of any Learning Management System is a key decision. Technical personnel must be capable of communicating with and understanding the instructional design personnel and vice versa. Organisational managers play a role in ensuring that the technial personnel and the learning team work together effectively to achieve results from technological investment.


Subject Matter Expertise

New learning experiences cannot be created without subject matter expertise. In many cases e-learning initiatives focus on topics on which a great deal of expertise already exists, but this expertise may exist only within the mind of experts, or it may lie within documents or in Power Point slides. Whatever the case, a method must be found to identify the subject matter, structure it and transpose it into a form that can be used within an e-learning context.

This may require significant time in interrogating subject matter experts and processing the outputs. The design of such activity is crucial. This is a creative process. Outputs are likely to pass through a number of iterative cycles before the required standard is achieved. Content is initially made available as unsorted raw data. Instructional design skills involve sorting and structuring that data, ensuring the filling of missing material and weaving the content into a coherent whole that is pedagogically effective and in keeping with the learning objectives.

Instructional Design (ID)

Instructional design is the process of designing the learning experience. It requires an awareness of how learning occurs understanding and applying learning theories to the particular subject matter within the specific context. It also requires knowledge of how this can be achieved using technology as a learning tool.

To be successful instructional design must relate in practical ways to the learning context and the type of learners.

Appropriate instructional design is the key factor in the success or otherwise of all structured learning experiences.

However, with the advent of the information age and the potential of information and communication technology, the possibilities in the field of instructional design (the how to' or application of learning theory) are significantly altered. Quality instructional design for e-learning is still very much an emerging field and will continue to evolve as technology evolves. For example, the concept of learning space is evolving to accommodate the possibilities afforded by technology. Rows of seats facing a teacher at an appointed time may become a thing of the past as learners focus on screens, whiteboards and mobile electronic devices.


The User Interface

If learners are to learn successfully while engaging with a computer, then the computer interface should contain something that draws the learner in, that is easy and accessible for a wide variety of learners to use and that will best facilitate learning. The interface must be designed to suit the specific users. The issues here range through graphic design, sound quality, usability and accessibility.

Some interface recommendations:

1. Aim to suit diverse target users in terms of usability
2. Consider users from the points of view of
- -culture
--learning style
- -supporting their learning (eg: colours and shapes as learning features)
- -accessibility for all users including those with disabilities
- computer familiarity and literacy
3. Put what is important and frequently used to the fore
4. Assess the impact of light versus dark text and background
5. Screens should be consistent
6. Navigation should be as intuitive as possible

7. Consider the need to put text on buttons
8. Minimise redundant artifacts on the screen
9. Highlight what is priority for user at any time
10. Use sans serif' font style
11. Group related items on the screen
12. Use colour conservatively
13. Allow for short cuts
14. Design to prevent errors and give good error messages
15. Allow for easy reversal of actions


Support Systems for Learners and Teachers


Because the introduction of e-learning involves significant cultural and practical changes, the transition from the traditional approach requires that supports be put in place for teachers and the learners. A learning support team is the ideal scenario. As a minimum, learners and teachers need some introduction to e-learning and specific supports related to specific initiatives. This could be in the form of online or documentary support or through person-to-person support. Learners require both technological supports and subject matter supports as they undertake an e-learning course.The issue of supports should be addressed in the context of e-learning strategy.

Summary

It is here suggested that there are at least eight key elements that organisations need to manage effectively in order to effectively integrate e-learning within the organisation as follows:

1. The Existing Culture
2. E-Learning Maturity and Strategy
3. Resources
4. Technology
5. Subject Matter Expertise
6. Instructional Design
7. User Interface
8. Support Systems

In addition to managing these elements, it is crucial that the elements are successfully integrated with each other within the specific context the pieces of this e-learning jigsaw must match. This is a big challenge as the fields of technology and learning have not traditionally been particularly closely aligned.