The cloud is not the only buzzword in the industry though. There is mobile, apps, iPhone, and smart phone. Incredible as it may sound, I think that in the future, we would all have the one gadget for everything. As lap tops are still hard to carry and heavy with their considerable dimensions, smart phones like the ubiquitous iPhones and smart portable gadgets like the iPad is turning out to be the go-to gadget in times of boredom and also in idle times when a busy executive could be doing something productive.
partner profiling
Since the conception of the smart phones, applications or “apps” are no longer confined to a desktop computer. They are being used for all sorts of, well, applications be it to enhance productivity at work, help with household tasks to gaming. The business of the mobile apps just keeps growing and with the advent of the Google’s Android phones, Steve Job’s iPhone iTunes just met their match.
When vendors are directly offering these mobile software for their user directly, what then is the role of channel partners and does channel management service play a role?
Well I think channel partners and resellers are more focused on the hardware rather than the software. The iPhone’s exclusive deal with AT&T has definitely caused frustrations for their fans, including me, because of the level of service AT&T brings to subscribers. Dropped calls, low signal, and even the lack of signal are all complains of the customers who wish to own every new iPhone model that comes out.
Fortunately, smart phones are not limited to Apple. Motorola, for example, has a new channel partner program called PartnerEmpowerment. The different program levels reflect different sets of solutions each with requirements and benefits that fit the channel partner’s capabilities. Channel management service is needed to streamline Motorola transactions to ensure that both vendor and reseller get exactly what they want.
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