At the beginning, elearning software solutions were especially designed and created for learning institutions like schools and colleges. Throughout the years, educators have observed the evolution of students which gave rise to different and more complex needs. It was necessary for them to come up with a solution that keeps up with this change by combining learning and technology.


learning management system

Elearning is an ideal innovation, and educators were spot-on with the mash up of lessons with technology. Students, who are now stifled by a traditional classroom set up, and all its restrictions and limitations, are drawn to this new method which features a more customized, convenient, and easier learning experience. The increasingly more engaging courses appeal across generations and learning styles, making it the favorable option for acquiring new knowledge and skills.

Corporate training and your usual learning in school is not all that different, if you think about it. In a way, you simply take an academically prepared person into a work setting and enhance the knowledge and skills he or she already possesses. The development of a company’s workforce is a vital component of a successful business operations strategy because employees comprise the whole corporation. Each person should be an asset so as to provide the company with a stable base to take on the challenges and problems of their respective industries.

Old training methods were also done in a classroom setting, complete with lecturer, notes—the works. However, educational institutions aren’t the only ones equipping themselves for the more competitive market of today. Corporations have to join the bandwagon if they too want to succeed nowadays. This is why it is inevitable that various corporations have taken an interest in elearning software solutions. The more efficient, cost-effective and convenient learning delivery method contributes to improved business operations and more well-prepared employees.

Letter to Partner Profiles

Dear Partner Profiles,

Hello! We’ve only been recently introduced, but I hope that we can work together to fulfill the ultimate goal of profitability and success. When I was told that you and I will be working together, I was ecstatic because your reputation speaks for itself. I am made aware that your role in partner recruitment is truly significant, and I commend your contribution to many businesses’ accomplishments.

I know that you can provide me with the most important details and information regarding my potential partners, so that I may compare and contrast their qualities against mine to ensure suitability. I hope you don’t mind, but I am very particular when it comes to my channel management strategies, so I’ve taken the liberty of outlining my expectations from you so that we can ensure the success of our joint endeavor.

I am painfully aware of how important it is for potential partner qualities to complement mine, so I’ve done some self-assessment and identified some key information that I believe I should know about my future affiliates for effective decision-making. They are the following: business processes, strategies, operations, marketing and sales capabilities, objectives, philosophy and vision. I hope that you can accommodate me by providing me with the information I need so that I can successfully accomplish the task of channel partner recruitment.

Recruitment is probably one of the most critical components of a channel management strategy because it involves the acquisition of quality partners for a channel distribution network. It doesn’t matter how many partners I have. As long as I have a reasonable collection of affiliates who are competent and complement my qualities as a company, then there is little room for failure. Partners are, after all, very important because they are the ones who transport my products and services to my end consumers.

Thank you very much for your time, partner profiles. I am looking forward to working with you very soon.


Best Regards,
Recruiting Parent Company

Saved by the Partner Portal

My friend and I were talking about how channel cooperation worked for us. And as the discussion went on, I noticed that most of our collaborations were only possible because the company we worked for had a partner portal. Somehow having partner portal allows us to do our job in a harmonious and strategic way as compared to how we did our work before.

I remember having trouble over the same prospects and arguing about who would take the target and who would find another prey although basically we were from the same company. When I was still a direct seller for our company, my friend who was somehow part of the managing team of the indirect selling force usually reported to me on our free time that we had the same target. Meaning to say, there was a channel conflict occurring outside of the original arrangement. This also meant that the boss had to change the channel management solution service he just ordered. He was quite furious, more or less.


channel partner strategy

Still, with the company growing by the end of last year’s third quadrant, all of a sudden the company had three additional partners. It was good news the company was growing and having more partners but I would have really like the company to be smaller than it is now. Why? This only means one thing to me: bigger competition with the same tactical performance.

While the number of people who I had to share my work with grew, meaning an easier sell sometimes but not all the time, the number of people who I had to avoid bumping into also grew. Needless to say, we were not managed carefully and precisely. I had several troubles of the same kind I mentioned before until the management thought that if they also shared their processes of management with their partner, perhaps selling different products in the same location would not have been a bother.

In the end, creating a portal which shared management and allocation data and not only sales information proved to be more than effective for our company and its partners. I should really be more appreciative of what technology brings.

The New Trend in Channel Marketing

It was a boring lunch break so my friend in the marketing slash web development section of our company decided to strike a conversation about partner portals.

According to what he has observed in the online marketing scene, social media or the so-called web 2.0 apps changing the consumer’s behavior. Since channel tactics have to adapt in the changing scenarios of the time, this also means that marketing channels have to be dynamic and flexible in order to face whatever circumstance. And nothing makes it easier for companies to acquire, use and rethink their strategies than through partner portals.


partner profiles

I thought, maybe he was right, although I didn’t want to admit too quickly and adamantly since I was a small time manager for marketing channels in my previous company.

It’s been almost a golden rule that marketers like me should always integrate these kinds of technologies in their websites to improve their product development, channel partnership, branding, etc.

It then struck me that there really is nothing permanent in this world. Businessmen like my other friends in the company always talk about what’s going to be obsolete, and how hard for traditional sales techniques, local sales territories and named accounts are playing a digressive role in marketing. Everything’s just going to the internet. You buy, sell, and resell with a flick of the house as fast as a click.

Blogs, Facebook and Twitter accounts can be used by channels to provide additional service to their customers. They can reply almost immediately and at no additional cost if the customers have questions about a certain product and then, in turn, the customers will present a positive appraisal of the product and extra service incorporated. One can say that it’s a virtual word-of-mouth marketing.

I think the most important advantage that social media fashioned is the effortlessness and competence of communication. In every partnership or relationship, be it vendor-partner, partner-customer, or vendor-customer relationship, the most essential characteristic is the capability to communicate problems and solutions to make way for a give and take relationship. After all, not just because the sellers have the product means that they also have control over the selling situation.