Monday, September 13, 2010

Partner Profiles—A Letter to a Parent Company



Dear Recruiting Parent Company,

Hello! I recently heard of your need to recruit new and reliable channel partners for your well¬-known distribution network. I am a retailer that is bent on increasing profits substantially in order to expand as an independent business. Your program offerings and other incentives really stand out and provide great opportunities to affiliates you carefully recruit, and I am very interested to become one of your members.

I know that you are currently considering a lot of partner profiles of companies bigger than I am, but I hope that you will not close your doors to me for I am very capable and competent despite my size. I reviewed your company’s profile and found out that we have a lot in common in terms of mission, vision, objectives and goals. Like you, I am very keen on detailed, excellent work. I always strive for quality and above-average productivity levels. We also share similar views when it comes to the quality of the design and implementation of channel management approaches such as partner relationship management and channel sales strategies.

Hopefully, through these partner profiles, you will be able to acquire the partners that you are looking for. After all, we all know that recruitment is not about the number of partners you get. It’s all about quality and competence, and the overall fit. It is important that all the members mesh well and complement each other especially when it comes to business goals, objectives, operations and strategies. This will ensure the prevention of conflict and a smoother road towards exponential revenue generation.

I will certainly be an asset to your channel distribution network. But more importantly, I truly believe in your mission and vision as a business. I am determined to work hard for you because I am confident about the genuine truth behind your good reputation. You can count on my loyalty if ever you decide to engage me in a mutually profitable business relationship.

Best Regards,

Competent Retailer

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